Five Keys To Authentic Marketing

by Andrea Costantine

For a long time, I struggles between doing what I thought other people thought I should do and with what was really important to me.  Lately, I have been seeing all the signs that authentic marketing is the best and only marketing.  So today, I want to give you permission to be yourself.
1.  Always be your best self. In addition to not only being authentic in everything you do, be your best. Give people your all and if you cannot for any reason, then let them know immediately. You will get a better response from people if you are honest about your true abilities than if you pretend you are something you are not.
2.  Don’t be afraid to show the real you. If you are really silly and quirky – show it. If you have a side of you that no one knows about it – tell people. If you have children, talk about them. People want to know you. Remember people buy from people and building relationships are the only way to move ahead. When you show your true self, whether it is pictures of your cats or stories of your vacation, people want to know about it. Don’t be shy; share your message with the world!
3.  Stay the course. You will come across some people who may not connect with you, and guess what? That is completely okay. I learned this lesson early in life and it is an important one. You won’t do business with everybody and everybody is not going to do business with you. We need to connect with people. That’s why there is so much abundance in the world. One person can’t have it all, because there is plenty to go around.
4.  Always give more in use value than you get in monetary value. This ties in with giving your best self, but it is much more than that. Go a step above for people, go with the intent and mindset who can I serve, who can I give to and move away from the thinking of what can I get and what can I take. People can smell a rat and they will run the other way. Give, give, and give some more!
5.  Know your core values. What do you really value in life? Sometimes many people don’t even know the answer to this. They just go through life unconsciously, not even knowing what is important to them. I guarantee that what is important to you is important to your target market. Start expressing your values to others in what you do. Work with integrity and never waiver from that. You will quickly gain respect!
Be yourself, be authentic, act with integrity. When you work in these ways you will attract all that you desire into your life. But if you are going around trying to be someone or something you are not, life will be hard, it will be a struggle, and you will never feel fully aligned with your work and life.
(c) 2010 Behind The Moon, Inc. All Rights Reserved.

Feel free to share this article in its entirety and include the Bio information below along with live link back to this blog post.  Thank you.

Andrea Costantine is a writer, speaker, and wanna-be artist, focusing on the good things in life.  She is a perpetual optimist, lover of nature, yoga, travel, and new experiences.  Learn more about Andrea at


About Sabrina Risley
Sabrina Risley is a master connector. She’s been hosting live networking events since 2004 and has welcomed 20,000+ professionals to those events. She shares her observations, insights and tips of how the top 2% of effective and magnetic networkers build their businesses. She also shares what NOT to do when networking. Get her complimentary e-book: Strategic Networking for Success.

3 Responses to Five Keys To Authentic Marketing

  1. Pingback: The Softer Side of Networking: Authenticity « Behind the Moon Inc.

  2. Pingback: Certus Professional Network » The Softer Side of Networking: Authenticity

  3. Pingback: The Softer Side of Networking: Authenticity | CERTUS

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