Reduce the Sales Cycle Through Sensational Service!

By Sabrina Risley

Here’s the scene: You are at a networking event, excited at the thought of meeting new prospects.  You connect with another professional who could possibly introduce you to a plethora of qualified leads.  You shake hands.  Exchange business cards.  Promise to call.  You breathe in a sigh of relief and think, “My work here is done… this is exactly what I came here for!”   As the event goes on, you meet a few more like-minded folks.  You can’t wait to get back to the office to schedule appointments with them.

However the scene is anything but peaceful and serene when you return to your office.  There are voicemails to return, emails to answer, a proposal to complete, paperwork to file, and oh yeah – when was the last time you posted on Facebook?   Before you know it, a few hours go by and the day is done.  Two days are done, and then three days, and four.  Pretty soon, you  can barely remember who you wanted to follow up with and why, let alone find where you put their business card!

And just like that, it happens… time passes and urgency diminishes, you lose the excitement as well as a golden opportunity for creating a collaborative partnership with a new connection.  You’ve lost the opportunity to capitalize on a meaningful encounter and actually building your business through referrals.

You’ve likely heard it mentioned, “The fortune is in the follow up.”  Follow up and follow through is a necessity!  It’s like wanting to pitch a baseball but dropping the ball during the windup.  Following through with new connections is critical if you want to pitch within the strike zone.  It’s an absolute necessity to build real and genuine connections that flourish into mutually beneficial  relationships where referrals and contacts are safely shared between both parties.  It takes trust which you can build and earn through consistent and regular follow-up.

But who has time to follow up?  About 1% of the population actually makes it a priority to follow up with a new connection within 48 hours.  For the remaining 99% of the population, we have every intention of following up but don’t make the time to do so or don’t have a good follow up system.

To be successful at following up, you need a plan, you need a system and you need to follow it!

Good follow up includes consistent and meaningful encounters.  It means people see you, hear from you and have the opportunity to talk to you on a regular basis.  The more often you have meaningful encounters with your contacts, the greater the opportunity to build trusting relationships.  Meaningful encounters can include an emailed or mailed newsletter, mailing or emailing a link to an article they might find interesting, acknowledging birthdays and special occasions with a phone call, card or social media post, remembering and asking about previous conversations you’ve had with them, initiating introductions so they can meet needed resources, sending referrals and leads, inviting them to an event they might like to attend with you, and the list can go on.

Now, let me clarify – I’m not suggesting you “stalk” your contacts.  I’m simply recommending you follow up with and take the time to get to know new contacts, enabling you the ability to really add value, serve and give in a way that is meaningful to them.  Regardless of how detailed and sensational your follow up plan is, be forewarned that relationship building doesn’t happen overnight.

Just remember… it’s a little give, and it’s a little take and it’s a whole lot of follow through that leads to success in the end.

For guidelines, tools and ideas to create and implement a simple follow up plan that you can maintain on a consistent basis, check out BTM’s SERVICE TO SENSATIONAL.  SAVE $40 if you order by September 30, 2011.

(c) 2011 Behind The Moon, Inc. All Rights Reserved.


Feel free to share this article in its entirety and include the Bio information below along with live link back to this blog post.  Thank you.

About Sabrina Risley
Sabrina Risley is a master connector. She’s been hosting live networking events since 2004 and has welcomed 20,000+ professionals to those events. She shares her observations, insights and tips of how the top 2% of effective and magnetic networkers build their businesses. She also shares what NOT to do when networking. Get her complimentary e-book: Strategic Networking for Success.

2 Responses to Reduce the Sales Cycle Through Sensational Service!

  1. Mark Hiatt says:

    Excellent article Sabrina! Everyone ponders follow through but when it comes time to do it, there are always a million other things to do. The key, I think, lies in taking the focus off of ourselves and the million other things and put it on the benefit we might give to the person we are following up with. Suddenly now the burden is lifted and I no longer think that maybe I’m wasting their time because I know I will find a way to add value to this person’s life.

  2. Mark,
    You make an outstanding point and what a wonderful way to look at it… an angle we don’t often consider! Thank you for taking the time to comment and I’m glad you enjoyed the article.

    ~ Sabrina

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