The Softer Side of Networking: Heart

By Sabrina Risley

Push. Shove. Convince. Sell. I don’t know about you, but none of these words resonate with me. Likely, they don’t resonate with you either. Yet, most people embody this type of energy when networking to grow their business, even if they say they don’t like being “sold to,” “convinced,” or “pushed” into a buying decision.

These habits stem from repeating what we’ve seen others do, instead of following our own guidance on what feels right and natural: connecting and building relationships.

And as you’ve probably noticed, those old ways of being have started to crumble and are no longer working for professionals.  This energy just causes walls to go up, making it hard to connect with people.

Let’s look at how to build your business differently, using your heart at the start. When you take a heart-centered approach to networking, it doesn’t mean swapping tears, woes, and tales. It’s simply a matter of taking a people-first approach.

Heart-centered networking essentially means connecting with people on a deeper level. It’s having a conversation with someone you meet, without having an agenda or an intention to ‘go in for the close.’  It’s means allowing yourself to open up to someone, to see and hear what they really need, to welcome the opportunity to share referrals, relationships, power partners, and not feel threatened by competition or spending dollars.  It’s looking for opportunities to serve and contribute.  It’s understanding the passion behind someone’s work and the results they produce so you can become one of their cheerleaders or raving fans.

Heart-centered networking is also an energy. It’s a way to “be” with people. When you are in a place of being heart-centered, you aren’t zooming around the room in attempt to collect as many business cards as possible. Instead, you are taking the time to get to know each person you meet and looking for a connection.

When you are in a space of practicing heart-centered networking, you…

  • —  SLOW DOWN and ENJOY, CONNECT & BE with people!
  • —  Get INVOLVED in their story
  • —  Project GOODWILL upon them
  • —  Show EMOTION when appropriate
  • —  CARE deeply for them
  • —  Open your HEART to them
  • —  SHARE yourself with them

 It also means there is…

  • —  No Selling
  • —  No Neediness
  • —  No Me-Focused Actions 

Heart-centered networking is a co-creative experience between two professionals. When you use your heart in professional networking, you allow others the chance to make a connection with you in a deeper and more meaningful way. They’ll never forget you for that. And without even needing to explain what you do for work, they will be drawn to your energy, will become a fan of yours, singing your praises just because they see your real character.  All of this because you are a professional with whom they have a connection, they can trust and can pass business to with confidence.  Why wouldn’t they want to do business with you and recommend you to others? I know I would.

(c) 2012 Behind The Moon, Inc. All Rights Reserved.


Feel free to share this article in its entirety and include Sabrina Risley’s Bio information below along with live link back to this blog post.  Thank you.

Sabrina Risley founded Behind The Moon, Inc.® in 2003, a Colorado-based networking organization that sets itself apart with its motto “grow your business by helping others grow theirs.” Behind The Moon offers several networking events across Colorado’s Front Range that attract professionals who network to give rather than get. You will find Sabrina speaking to audiences about effective networking techniques, the power of partnerships, and principles of service and giving as a means to grow a business. Sign up for Sabrina’s free report, Networking For Success at

%d bloggers like this: