Cultivating Connections That Count

By Sabrina Risley

Did you know that…

  1. A person needs to hear from you at least 7 to 27 times before they decide to do business with you?
  2. The easiest way to bring profit to your bottom line is to STOP chasing after new clients?

It’s true.  In fact, most professionals give up in the “sales cycle” after the third or fourth “touch.” The key to making your life easier, getting paid for the work you put in and feeling more fulfilled along the way, well it’s all in your…RELATIONSHIPS.  Anyone who knows me understands how much I value and place an emphasis on relationships. How you cultivate the relationships you currently have can greatly impact your success or failure in business. Making a slight shift in your mind set and coming from a place of service and giving, rather than of taking and getting, can have a profound impact on the growth of your business.

Consider these 5 factors which result when you cultivate relationships in business:

1.   It’s about being a giver. Growing your business is NOT ALL about getting a sale.  It’s also about connecting people to the resources they need and helping them to grow their business. Being a giver builds incredible trust and shows how much you really care about the people in your world.

2.   It makes you stand out from the crowd. When you focus on relationships, your business has the opportunity to grow tenfold. Why?  It makes you different, remarkable and memorable.  And people do business with those they REMEMBER.  People will remember you not only when they need your services but they will also become your raving fan. It’s word-of-mouth marketing at its finest.

3.   It builds your referral base. When you stay in touch with people on a consistent basis, those people will come to know, like and trust you.  So even if they don’t need your services, they will always remember you when someone else comes along who does.  Staying in touch and creating an effective follow up system also gives you the open door to ASK for business when you want. When you don’t stay in touch and call to ask for something, it just looks like you are a “taker” and nobody likes a taker.

4.   It allows you to leverage your contacts. You’ve heard the saying, “No man is an island.” The same goes for your business. Trying to do it all alone is difficult, challenging and tiresome. Leveraging your existing contacts is powerful, fun and profitable.

5.   When you serve, you have more fun. Building a business doesn’t have to be difficult, in fact it should be fun. When you come from a place of service and look for opportunities to connect and offer things back to others, you’ll feel more gratified and have more fun in your business. And when you have more fun, your energy will attract more of the right people to your work—increasing your impact even more.

Consider what your business will be like when you wake up one day and your email is full of inquiries about your work, your voicemail is full with messages from potential clients and opportunities, and you’ve only got a few openings in your calendar to take on new clients. Ahhh, what bliss!

There are 3 things that you absolutely MUST know about cultivating connections that count & creating a relationship strategy that works in any economy and market:

•  It’s about service, not selling.

•  It’s a system, not rocket science.

•  It’s about building bridges, not burning them.

This month, Sabrina Risley, Founder and CEO of Behind The Moon, Inc. has partnered with Andrea Costantine, Community Engagement Strategist to offer a two-part tele-seminar series titled Cultivating Connections That Count, a program designed to help business owners and sales professionals uncover and implement the simple secrets to attracting more business through Relationship Marketing and the Power of Service. During the program, we will provide you with everything you need to create an effective service plan, set yourself apart in the market place, become remarkable, and create an army of raving fans and referrals!  We are also including scripts, checklists, sample emails and loads of resources! 


We have so much to share in these two 75 minute calls.

If you are even slightly curious, CLICK HERE to learn more about Cultivating Connections That Count. Space is limited so be sure to register soon for the tele-seminar series.  And please know, this information will be available again in June 2012, however at a substantially higher price.  To take advantage of the best value, please consider participating on our LIVE calls on Tuesday, May 22nd and Thursday, May 24th.

Register Here = >

(c) 2012 Behind The Moon, Inc. All Rights Reserved.


Feel free to share this article in its entirety and include Sabrina Risley’s Bio information below along with live link back to this blog post.  Thank you. Sabrina Risley founded Behind The Moon, Inc.® in 2003, a Colorado-based networking organization that sets itself apart with its motto “grow your business by helping others grow theirs.” Behind The Moon offers several networking events across Colorado’s Front Range that attract professionals who network to give rather than get. You will find Sabrina speaking to audiences about effective networking techniques, the power of partnerships, and principles of service and giving as a means to grow a business. Sign up for Sabrina’s free report, Networking For Success at

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